Copywriting and self-care? In this episode Arianna Smith, licensed professional counselor (LPC) and copywriting coach for therapists explains exactly what copywriting involves, its appeal to her personally, and how it relates to self-care for therapists in both public and private practice settings. Arianna also shares how the pandemic contributed to her own burnout and the steps she took to plan her 2-month sabbatical. She offers some suggestions for therapists who are interested in attracting more of their ideal clients or are looking for ways to infuse more creativity into their work. We end this episode with all 3 of us sharing some of our best “non-conventional” self-care practices.
Therapist by day, copywriter by night, Arianna Smith, LPC (she/her) helps therapists write words that sound like them and attract their ideal clients. Her mission is to help therapists shatter their creative blocks and write words brimming with punch + personality.
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